The Philippines first entered the Olympic arena at the 8th Summer Olympiad in Paris in 1924. David Nepomuceno was the first and only Filipino to enter that year, participating in the 100- and 200-meter dash.
Since then, the country has won a total of 9 medals, 2 Silver and 7 Bronze. The elusive gold and the honor of representing the country in a global arena have inspired Philippine athletes to compete and excel in the Olympics and other regional games.
MILOs commitment to supporting the Olympics was strengthened this year with its renewed partnership with the Philippine Olympic Committee and the renewal to be the official energy drink of the Philippine Team. The various MILO programs have provided training ground for various athletes, most notably this year, with the participation of Rene Herrera for the 5,000-meter run.
Herrera has been participating in MILO Marathons, with several wins under his belt. He was the 10k champion at the 32nd National MILO Marathon Finals in 2008, and came in second place at the Baguio leg of the 21k division of the 34th MILO Marathon in 2010. Aside from the MILO Marathon, other MILO programs, such as the Summer Sports Clinics, have also produced Olympians such as Bea Lucero and Monsour Del Rosario.
Lucero, who was also a MILO ambassador, won the Bronze medal for Taekwondo in the featherweight division at the 1992 Olympics in Barcelona, paving the way for Taekwondo to become an officially recognized sport in 2000. Paying it forward, she founded Club Gymnastica, a MILO endorsed gymnastic sports center included in the MILO Summer Sports Clinics. Meanwhile, Del Rosario competed in the 1988 Olympics, and subsequently founded the Olympians Taekwondo Training Center, OTTC.
The support that Bea and Monsour have shown for the next generation of athletes can be attributed to the life lessons they learned as young athletes, and to MILO as well, in fostering an environment conducive to competitive excellence, says MILO Sports Executive Andrew Neri. We continue and improve on our sports programs because we see proof of their benefits, even years down the line.
Aside from the partnership with the Philippine Olympic Committee and being the official energy drink of the Philippines, MILO also has year-round sports activities, namely the Summer Sports Clinics, the MILO Marathon, and the MILO Little Olympics.
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